Privacy Policy

Last Updated: January 2026

Fire Tree Photo ("we," "us," "our," or "Company") operates the firetreephoto.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. By accessing and using firetreephoto.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or account registration.
• Technical Data: IP address, browser type, operating system, referring URL, and pages visited.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Information about how you interact with the Site, including click-through rates, time spent on pages, and content viewed.

We do not knowingly collect information from children under 18 years of age. If we become aware that a child under 18 has provided us with personal data, we will take steps to delete such information and terminate the child's account.

How We Use Information

We use the information we collect for the following purposes:

• Analytics and Performance: To understand how visitors use the Site and to improve user experience.
• Affiliate Tracking: To track affiliate links and commissions from partner betting sites and casinos referred through our Site.
• Site Improvement: To enhance content, functionality, and overall quality of the Site.
• Communication: To respond to inquiries, send newsletters (if opted in), and provide customer support.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Fraud Prevention: To detect and prevent fraudulent activity and unauthorised access.

Cookie Policy

What Are Cookies?

Cookies are small files placed on your device when you visit the Site. They help us recognise you and enhance your experience.

Types of Cookies We Use:

• Essential Cookies: Required for the Site to function (e.g., security, session management).
• Analytics Cookies: Track user behaviour to understand how the Site is used (e.g., Google Analytics).
• Affiliate/Marketing Cookies: Track affiliate referrals and partner performance.
• Third-Party Cookies: Placed by external partners and advertisers to deliver targeted content.

Cookie Opt-Out:

Most web browsers allow you to control cookies through settings. You can typically delete or disable cookies at any time. However, disabling essential cookies may impair Site functionality. For more information on managing cookies, visit www.allaboutcookies.org.

You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Third-Party Links

The Site contains links to external websites, including betting sites and online casinos. We are not responsible for the privacy practices, policies, or content of these third-party websites. Each linked website has its own privacy policy, and we recommend reviewing them before providing any personal information.

When you click on affiliate links to partner casinos or betting sites, you leave our Site and are subject to their terms and privacy policies. We encourage you to read their policies carefully before proceeding.

Your Rights

UK GDPR and Data Protection Act 2018 Rights:

If you are located in the United Kingdom, you have the following rights under UK GDPR:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request your data in a portable format.
• Right to Object: Object to processing of your data for marketing and profiling purposes.
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

US Users (CCPA):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.

To exercise any of the above rights, contact us using the details in the Contact Us section below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Personal data collected through contact forms is retained for 2 years.
• Analytics and cookie data is retained for up to 26 months.
• Affiliate tracking data is retained in accordance with our affiliate partners' retention policies and UK tax requirements (typically 6 years).

You may request deletion of your personal data at any time by contacting us, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us at:

Email: privacy@firetreephoto.co.uk

We will respond to your inquiry within 30 days in accordance with UK GDPR requirements.

Last Updated: January 2026